While age is one of the best SEO factors for a website, you can actively pursue authority by earning links and mentions. Nevertheless, beware of schemes that artificially inflate your link count. Several industry surveys have found that the quality of links you earn directly affects your local search rankings. Thus, invest time in a website redesign to give it a new look. Here are some ways to achieve local search ranking authority:

Better visibility in local search results means that more consumers will come across your business. In turn, this will increase the web traffic that will lead to more conversions. Moreover, a positive public image helps your business gain long-term success. The best way to do this is by developing a good public profile with local SEO. However, you should remember that local SEO does not mean creating the best website in the world. Rather, you need to have a website that is optimized for your service area. read more

Search engine optimization (SEO) is an important strategy for generating free traffic for your website. Search engines rank pages based on their popularity. By promoting high-quality content on your website, you can have pages appear at the top of SERPs, allowing searchers to get familiar with your brand. Search engine algorithms consider hundreds of factors when evaluating a web page’s quality. In the case of Google, this process is called indexing.

When a user searches for a specific topic, the search engine crawls through web pages to identify keywords and topics. In order to display your website, Google must add it to the index, a collection of all content found on the web. Although web pages may look the same to a human user, search engines and other search engines do not. It is crucial to follow the rules of search engine optimization, including using keywords in your content. read more

As a lawyer, you have spent years building up a reputation and name recognition. An attorney SEO campaign can help you take this name recognition to the next level by ensuring that your website, LinkedIn profile, and Avvo profile appear high in search results. There are a number of ways to ensure that these pages appear high in search results, but there are three key tactics you can use that will increase your firm’s overall search engine ranking.

Search engines assign higher credibility to websites ranked high in the first page of search results. This means that consumers are more likely to click on an organic link over a paid one. An effective attorney SEO marketing strategy takes this into account and is designed to improve the website’s profile and increase its search rankings locally as well as globally. This will help to build your law firm’s credibility and increase the likelihood of a prospective client booking a consultation. read more

The foundation of local SEO is location, but how does it work? Content that includes local search terms boosts your ranking in the SERPs. Content may be part of pillar content, blog posts, or social media posts. For example, the “About Us” page of your car dealership might mention how it serves the community. A blog post that mentions the best deals on a Honda in Northwestern Montana may include local search terms, such as “Hassle Free Subaru Sales in Billings.”

Local SEO uses the same search engine techniques as traditional SEO, but applies them to your business’s location. For example, if a customer searches for a hotel in London, a hotel that is located in that city will show up near the top of the results. For this reason, local SEO is so crucial for your business’s success. The most effective local SEO techniques are those aimed at targeting local searchers. You will find it difficult to achieve this by yourself if you don’t have an in-house SEO team. read more