If you want to grow your practice, you may want to invest in attorney SEO services. This service consists of search engine optimization and is crucial for ranking law firms in major search engines. Attorney SEO is a highly competitive field. Many new clients come to law firms via search engine optimization, and 70% of new leads come from this type of marketing. But if you’re not sure what attorney SEO is or how it can help you, keep reading!
Effective lawyer SEO includes keyword research. The right keywords will increase your website’s visibility and help you connect with active searchers. Keyword research involves evaluating the search volume, popularity, and ranking algorithms for specific keywords and phrases. If your keywords and search phrases are too general, your clients will not find you! Keywords and phrases can make or break a law firm, and you want to make sure you’re able to target your audience effectively.