While age is one of the best SEO factors for a website, you can actively pursue authority by earning links and mentions. Nevertheless, beware of schemes that artificially inflate your link count. Several industry surveys have found that the quality of links you earn directly affects your local search rankings. Thus, invest time in a website redesign to give it a new look. Here are some ways to achieve local search ranking authority:
Better visibility in local search results means that more consumers will come across your business. In turn, this will increase the web traffic that will lead to more conversions. Moreover, a positive public image helps your business gain long-term success. The best way to do this is by developing a good public profile with local SEO. However, you should remember that local SEO does not mean creating the best website in the world. Rather, you need to have a website that is optimized for your service area.