As a lawyer, you have spent years building up a reputation and name recognition. An attorney SEO campaign can help you take this name recognition to the next level by ensuring that your website, LinkedIn profile, and Avvo profile appear high in search results. There are a number of ways to ensure that these pages appear high in search results, but there are three key tactics you can use that will increase your firm’s overall search engine ranking.
Search engines assign higher credibility to websites ranked high in the first page of search results. This means that consumers are more likely to click on an organic link over a paid one. An effective attorney SEO marketing strategy takes this into account and is designed to improve the website’s profile and increase its search rankings locally as well as globally. This will help to build your law firm’s credibility and increase the likelihood of a prospective client booking a consultation.