Search engine optimization (SEO) is an important strategy for generating free traffic for your website. Search engines rank pages based on their popularity. By promoting high-quality content on your website, you can have pages appear at the top of SERPs, allowing searchers to get familiar with your brand. Search engine algorithms consider hundreds of factors when evaluating a web page’s quality. In the case of Google, this process is called indexing.
When a user searches for a specific topic, the search engine crawls through web pages to identify keywords and topics. In order to display your website, Google must add it to the index, a collection of all content found on the web. Although web pages may look the same to a human user, search engines and other search engines do not. It is crucial to follow the rules of search engine optimization, including using keywords in your content.