The foundation of local SEO is location, but how does it work? Content that includes local search terms boosts your ranking in the SERPs. Content may be part of pillar content, blog posts, or social media posts. For example, the “About Us” page of your car dealership might mention how it serves the community. A blog post that mentions the best deals on a Honda in Northwestern Montana may include local search terms, such as “Hassle Free Subaru Sales in Billings.”
Local SEO uses the same search engine techniques as traditional SEO, but applies them to your business’s location. For example, if a customer searches for a hotel in London, a hotel that is located in that city will show up near the top of the results. For this reason, local SEO is so crucial for your business’s success. The most effective local SEO techniques are those aimed at targeting local searchers. You will find it difficult to achieve this by yourself if you don’t have an in-house SEO team.
Local SEO is beneficial for businesses that are located within a limited geographic area. By optimizing your website to rank for local searches, your business will be more visible on the SERPs and will potentially attract more customers. The key to success with local SEO is to identify the right keywords and target them accordingly. There are many ways to improve local SEO. For example, if you are selling a new product, you should optimize it for the local market.
Local SEO is a valuable marketing strategy that is more effective than ever. Consumers increasingly use the search engines to find local businesses. This trend is accelerated by the use of mobile devices. Almost eighty percent of consumers use the internet to find a local business. Nearby businesses will receive local searches and will be more likely to sell their product to the consumer. That’s a pretty significant number. And this trend has only grown more popular with the advent of coronavirus.