As a lawyer, you have spent years building up a reputation and name recognition. An attorney SEO campaign can help you take this name recognition to the next level by ensuring that your website, LinkedIn profile, and Avvo profile appear high in search results. There are a number of ways to ensure that these pages appear high in search results, but there are three key tactics you can use that will increase your firm’s overall search engine ranking.
Search engines assign higher credibility to websites ranked high in the first page of search results. This means that consumers are more likely to click on an organic link over a paid one. An effective attorney SEO marketing strategy takes this into account and is designed to improve the website’s profile and increase its search rankings locally as well as globally. This will help to build your law firm’s credibility and increase the likelihood of a prospective client booking a consultation.
An effective SEO plan must be custom-tailored to the firm’s needs. Custom Legal Marketing tailors its plans to each firm’s unique needs. They offer a No Competition Guarantee, meaning that they will not perform search engine marketing for a competing law firm. These marketing professionals believe in helping law firms grow and prosper. Attorney SEO can help you get more clients and make more money. It’s also a proven way to attract quality cases.
An attorney SEO plan must include all three of these elements. In-depth keyword research is vital, as well as onsite optimization. Link building, Google My Business, and analytics configuration are other steps that must be taken to ensure a successful attorney SEO strategy. With this strategy, you can expect a higher conversion rate and more traffic. The goal of an effective lawyer SEO plan is to improve your firm’s website and generate more leads. But, it’s important to remember that the goal is to attract more clients. So, if you’re struggling with clients and have been unsuccessful with SEO, it’s time to rethink your strategy.
Content is king. Content is the most effective way to combine backlinks and targeted keyword usage. Without content, your attorney SEO plan will fail to generate traffic. Ensure that the content you publish is informative, or you risk losing potential clients. Content also increases your ranking. A well-written, informative article is more likely to appear high on Google’s search results. If you’re a lawyer, you may be an expert in your field, but if your writing skills are limited, you might not be able to write well.
Besides keywords and key phrases, lawyer SEO can also help your firm’s website rank in search engine results. For instance, a law firm can optimize its car accident page to rank high for searches related to car accidents. However, people may look for general information about legal issues. For example, someone seeking a divorce may type in terms of a divorce or child custody. In such cases, it’s important to optimize the pages so they appear on Google’s search results.
In addition to choosing keywords that are relevant to your firm’s services, attorney SEO should also be based on research. When researching keyword phrases, search engines will suggest additional searches related to your firm. When writing content for your website, you should include your target keywords in the H1 and H2 tags, as well as in blog posts. If possible, include them in the H3 tags, too. The H1 tag is crucial when it comes to attorney SEO.
One of the most important aspects of SEO is consistency. The first place you rank on Google receives 30 percent of the clicks, and as you move down the ranks, your percentage drops rapidly. By contrast, the #10 position on Google receives 2.4% of clicks. That’s why it’s crucial to have consistency across your site’s content. Consistency is crucial in building trust with clients and improving your search engine rankings.
In addition to the above strategies, you can also use blogs to promote your firm’s expertise. Blogs are a great way to give customers free information about your firm and their services. Furthermore, they allow you to use your blog to showcase your expertise and show Google what your firm can do for them. By ensuring that your blogs are optimized for search, you will see more organic traffic coming your way. If you write content for free, it will likely attract more readers.