There are a lot of important factors you should consider if you want to achieve great SEO results for your attorney site. Some of the things that you’ll want to focus on include: Link building, On-page SEO and case studies.
Link-building
Link-building for attorneys is an effective way to increase the amount of traffic your law firm receives from organic search. In addition, it can also provide your company with increased exposure, clientele and revenue. The most important part of this process is to follow a strategic approach.
There are many strategies and tactics you can employ to build links. Some strategies require a great deal of effort, while others can produce impressive results. All of them will not produce the same results, so it is important to consider your goals and find the strategy that works best for your business.
A key component of link-building is the creation of valuable content. High-quality articles and posts about a topic of interest to consumers can help establish a relationship with potential clients and drive traffic to your website.
One of the most effective strategies for lawyers is to guest blog. Blogging provides a unique opportunity to create a profile for your law firm and attract external links to your site.
On-page SEO factors
There are numerous on-page factors to keep in mind when attempting to boost your law firm’s rankings. While this is no overnight task, there are ways to speed the process along. These techniques involve content, title tags, meta tags, and even external links. Fortunately, these are relatively low-cost and quick to implement. Using legitimate SEO tactics can get your page ranking on the right foot in no time. If you’re not convinced by these tactics, you may want to consider implementing a content strategy to get your feet wet. This could be as simple as writing and publishing a few articles a week.
Using a Google PageSpeed Insights tool to test your website’s speed is a good place to start. Once you’ve mastered the basics, you can start experimenting with more advanced methods such as rewriting content and employing a content strategy to improve your site’s relevancy. Moreover, you can also use a tool such as RankBrain to evaluate your competition’s rankings and learn how to make your site more appealing to search engines.
Case studies
Case studies can be a valuable asset to your law firm’s marketing arsenal. This is especially true if you have a smaller firm with a limited budget for marketing. A good case study can help you rank higher on the search engines – and by association, generate more leads for your services.
The best part is that you can publish a case study on your own website or have one penned by a reputable SEO company. This will not only improve your search engine rankings, but also improve your credibility as a thought leader in your industry. Your clients will be impressed by the quality of your research.
While you’re at it, consider adding a link to your site in the form of a blog. This will not only allow you to publish case studies on a regular basis, but also give your clients a place to congregate and reminisce about their experiences with you. Not to mention that a great content management system will make it easier to publish new and engaging content.
Podcasts
Podcasts are a fantastic tool for attorneys to increase their website traffic and enhance their business. The medium is cost-effective and gives them a chance to demonstrate their legal expertise. It also allows them to educate potential clients in sensitive practice areas.
In addition, podcasts can be a peer-to-peer medium, creating marketing partnerships with other podcasts. They can also boost engagement on social media. Using these mediums can strengthen your law firm’s brand and build trust with potential clients.
Before you start a podcast, you need to understand how to maximize the benefits. First, you need to know your target audience. This will help you choose the right topic for your show. Another benefit of using this medium is that you can interview experts in the field.
Your host should have a compelling voice. He or she should also present the information in an enthusiastic manner. You should also gather feedback from your audience. This will help shape the future of your podcast.