Attorney SEO, or search engine optimization, is one of the most effective ways for law firms and individual lawyers to be found online. It increases the visibility of a law firm’s website on search engines, which leads to more clients. Attorney SEO involves optimizing a law firm’s website for the keywords that prospective clients use to find lawyers.
Attorney SEO is an extremely competitive field, and if you want to stay ahead of your competitors, you must do it correctly. There are hundreds of law firm marketing companies that offer their services to lawyers. However, most of them do not offer good results. Here are a few things you should know before hiring an attorney SEO provider.
Google ranks directories and FAQ pages. For instance, if someone is looking for a car accident attorney, they will see directory pages and local firms. Some will click on these, but some will want to visit the firm’s website instead. A law firm should optimize their pages for all of these types of searches.
In addition to attorney SEO, law firms should focus on consistency across the web. This is especially important when it comes to contact information. Check every platform for mentions of your firm and make sure your details are consistent. If there are any errors, contact the account owners and webmasters and update the content accordingly. Consistency will help build trust and improve search engine rankings.
Attorneys who want to make their law firm website more effective need to make sure they include a comprehensive attorney biography section. The biography section is often the second most visited page on a law firm’s website. In addition to listing the lawyer’s personal information, it is also important to list any awards and accolades. In particular, local awards can be a great way to boost an attorney’s profile. This section should be informative and reflect the lawyer’s personality and experience.
Attorney SEO is an ongoing process that requires a concerted effort and careful planning. In the end, persistence is key to competing with your competitors and driving more traffic to your law firm’s website. Keep in mind, the more effort you put in, the more results you’ll see. However, remember that it will take time.
Developing a blog for your law firm website is an excellent way to leverage your website’s high search volume for keywords related to your practice area. This will increase traffic and exposure in Google and improve brand recognition. It’s also a great way to improve your law firm’s branded presence in the local market.
Law firms can also improve their attorney SEO by creating practice area-specific landing pages. These pages should contain more information about your practice areas, allowing potential visitors to decide if they want to contact you or not. By adding this element, your law firm’s visibility will increase dramatically. It can also improve the conversion rate of those visitors.
Video is another effective strategy for increasing the visibility of your law firm. You can add video content to your website and use schema markup to customize the thumbnail image that appears in Google search. Adding video will make your website stand out and be optimized for mobile web users. Schema markup is also essential for attorney websites, as it can help lawyers get additional information into search results, increasing the likelihood of people calling your firm.
In addition to optimizing your website for mobile search, an attorney SEO strategy includes making sure your firm’s website appears on Google’s local results. A law firm’s page ranks at the top of the local search results for keywords related to its practice areas. The majority of new clients and leads are generated through search results. If your law firm is ranked in the top spot, your firm will see a large volume of calls.