Although Google is still the dominant search engine, it is possible to boost your website’s rank on other search engines with SEO best practices. While keywords are important, they only tell part of the story. You can determine the timing of a customer’s query by incorporating the voice of the customer. Here are some tips to improve your site’s visibility on Google. These practices can boost your ranking and get you more visitors. And they’ll pay off.
Both organic and paid search have the same goal: traffic generation. Both types of traffic are driven by user intent and will be more likely to take action after finding the information they’re looking for. Besides content, search engine optimization involves technical optimization, which involves finishing activities on a website that have nothing to do with content. The latter is more likely to increase the number of visitors to your site and boost its ranking. However, search engine optimization will only work if the content on your site is relevant to the type of user that you’re targeting.