Search engine optimization (SEO) is an important strategy for generating free traffic for your website. Search engines rank pages based on their popularity. By promoting high-quality content on your website, you can have pages appear at the top of SERPs, allowing searchers to get familiar with your brand. Search engine algorithms consider hundreds of factors when evaluating a web page’s quality. In the case of Google, this process is called indexing.

When a user searches for a specific topic, the search engine crawls through web pages to identify keywords and topics. In order to display your website, Google must add it to the index, a collection of all content found on the web. Although web pages may look the same to a human user, search engines and other search engines do not. It is crucial to follow the rules of search engine optimization, including using keywords in your content. read more

As a lawyer, you have spent years building up a reputation and name recognition. An attorney SEO campaign can help you take this name recognition to the next level by ensuring that your website, LinkedIn profile, and Avvo profile appear high in search results. There are a number of ways to ensure that these pages appear high in search results, but there are three key tactics you can use that will increase your firm’s overall search engine ranking.

Search engines assign higher credibility to websites ranked high in the first page of search results. This means that consumers are more likely to click on an organic link over a paid one. An effective attorney SEO marketing strategy takes this into account and is designed to improve the website’s profile and increase its search rankings locally as well as globally. This will help to build your law firm’s credibility and increase the likelihood of a prospective client booking a consultation. read more

The foundation of local SEO is location, but how does it work? Content that includes local search terms boosts your ranking in the SERPs. Content may be part of pillar content, blog posts, or social media posts. For example, the “About Us” page of your car dealership might mention how it serves the community. A blog post that mentions the best deals on a Honda in Northwestern Montana may include local search terms, such as “Hassle Free Subaru Sales in Billings.”

Local SEO uses the same search engine techniques as traditional SEO, but applies them to your business’s location. For example, if a customer searches for a hotel in London, a hotel that is located in that city will show up near the top of the results. For this reason, local SEO is so crucial for your business’s success. The most effective local SEO techniques are those aimed at targeting local searchers. You will find it difficult to achieve this by yourself if you don’t have an in-house SEO team. read more

Content is king when it comes to search engine optimization. People want to see information that pertains to their questions, and the more content there is on a given page, the more likely it is to appear when a person types in a query. Not only does content increase the visibility of a website in search results, but search engines also use content to rank pages. This is how they determine how relevant a page is to a particular topic, and they analyze how the page is structured and written. The search algorithms match these words with pages. Having a website that is optimized for content starts with keyword research. read more

Search engine optimization can help your website get found online. Using advanced search engine algorithms, search engines are able to determine how relevant your site is to users’ searches. Search engine spiders analyze billions of web pages and determine the relevance of individual pages based on certain criteria. Higher search visibility is essential for search engine popularity, as it will increase the amount of traffic your website receives. However, search visibility does not necessarily guarantee your website will be found in the top rankings. read more

If you’re a lawyer, it’s essential that you boost your attorney SEO ranking for a variety of reasons. A high search ranking means that you can reach potential clients. The right keywords can help you attract these people. Keyword research is vital to improve your SEO. Keyword research involves weighing the popularity of search phrases against the current rankings algorithms. It’s important to find relevant keywords that are not overly competitive. Also, consider the language that your target market uses. read more

While word-of-mouth and local ads are still an important part of attracting customers, online search is just as important. Google reports that 97% of all users have searched for local businesses online. In fact, 46% of all Google searches were local in nature. If you don’t rank high in local search results, you’re missing out on potentially valuable traffic. Local SEO may be the key to staying relevant and growing your business. Listed below are some tips for local SEO success. read more

In addition to web pages, search engines also have algorithms in place that pull up the most relevant results for a user’s query. These results may include news articles, web pages, images, videos, local business listings, and other niche types of content. Having a good meta description can help you get noticed in SERPs and boost your conversions. To increase your visibility on SERPs, follow these basic SEO tips. Once you’ve done so, your website should begin showing up in search results. read more