The Importance of Search Engine Optimization
Search engine optimization (SEO) is a process that helps websites rank well in Google. It helps improve search results by maximizing web pages’ visibility, ensuring that key pages are linked to from other pages and that relevant anchor text is used for each link. A good SEO strategy also includes XML sitemaps to ensure that search engines can crawl all pages on your site.
Search engines like Google and Bing are used by many consumers to find businesses. While there are other search engines, Google holds a 92% market share. When people do a search on Google, they tend to search for things that are relevant to their needs. By optimizing your website, you can connect with these consumers and become their trusted resource. This will increase brand awareness and drive more traffic to your site.