A law firm’s website should be highly relevant and easily navigable, be responsive on mobile devices, and be quick to load. While a law firm can afford to hire a web developer to create a custom website, it’s also possible to use a graphic designer for the same. Attorney SEO is the foundation of a law firm’s online marketing strategy and can help your website outrank your competitors. Here’s a step-by-step guide to attorney SEO.
The process of search engine optimization (SEO) can improve the online visibility of a law firm. With proper SEO, targeted traffic will arrive at your website and you’ll enjoy top rankings on agreed-upon keywords. This will eventually lead to more calls and leads. Attorney SEO requires offsite optimization, technical SEO, and link building to generate targeted traffic and increase leads. SEO will also help improve your online content. To get started, make sure you know what your audience is looking for.