A law firm’s website should be highly relevant and easily navigable, be responsive on mobile devices, and be quick to load. While a law firm can afford to hire a web developer to create a custom website, it’s also possible to use a graphic designer for the same. Attorney SEO is the foundation of a law firm’s online marketing strategy and can help your website outrank your competitors. Here’s a step-by-step guide to attorney SEO.
The process of search engine optimization (SEO) can improve the online visibility of a law firm. With proper SEO, targeted traffic will arrive at your website and you’ll enjoy top rankings on agreed-upon keywords. This will eventually lead to more calls and leads. Attorney SEO requires offsite optimization, technical SEO, and link building to generate targeted traffic and increase leads. SEO will also help improve your online content. To get started, make sure you know what your audience is looking for.
If you’re looking for an attorney, it’s likely that they’re looking for services similar to yours. Google’s algorithm has changed to better reflect the way people search for different services. Generally, most people don’t include a geographic modifier. They use the keywords they’re interested in and don’t type in the specific location. They want a general overview, while others want to learn more about a particular practice.
To improve your SEO for attorney searchers, you should optimize your website for two types of searches: end-user and middle-of-funnel searches. You should use the Google PageSpeed tool to test the speed of your website on both a desktop and a mobile device. This will help you identify any issues with your website speed, such as a slow mobile connection or difficult taps on a smartphone screen. If the site doesn’t load properly on both desktop and mobile devices, your potential clients will not be able to find you.