Whether you have one location or several, you can optimize each one for local SEO results. Some businesses choose to create local landing pages with language that reflects the area they serve. If you have multiple locations, local SEO can be tricky, but it can generate huge revenue if you know the basics of local SEO. Here are some tips to optimize each location:
Make sure your NAP (Name, Address, Phone Number) is consistent across different sites. Google gathers this information from consumer directories and social media. If you’re looking to get a lot of clicks and visitors, you should focus on relevant review sites. Moz lists two major factors that determine local search results: domain authority and quantity. Link building and linking to relevant domains is vital for local SEO. To increase your website’s authority and improve your ranking, make sure your business is listed in local directories.