There are several factors that impact the local SERP, including distance to the geo-location of the search, mention of the right category, and relevant keywords. Having a correct NAP is crucial to local SEO, as is the presence of relevant social media mentions. Google bots are everywhere, keeping track of everything, including your business’s social media presence. By including links to your social media pages, you’ll be sending signals to the search engines that you’re active. read more