In local SEO, the goal is to increase visibility and traffic. The higher your local SERP, the better chance your website will get in front of potential customers searching for your products and services. If your website does not rank well, your potential customers will never find you. To boost your search engine results, you should optimize your website for local searches. This will give you a higher chance to be listed in relevant search results. Fortunately, there are many effective ways to improve your local SERP. read more