Search engine optimization, or SEO, is the process of boosting a website’s presence in a search engine. The purpose of SEO is to get your website visible in a search engine by appearing in the top positions for relevant searches. There are billions of searches conducted online every day, and one of the biggest advantages of SEO is that it generates high-intent traffic. Many people are looking for a specific product or service, which means that you should optimize your pages around both types of keywords. read more