Search engine optimization (SEO) is the practice of increasing your website’s visibility on search engines. It aims to boost both quantity and quality of organic traffic coming from search engines.
SEO involves multiple elements, such as keywords, content, links and page structure. The aim is to boost your site’s ranking on SERP (search engine results page) which could result in increased traffic and more conversions.
Keyword research
Keyword research is an integral component of any successful search engine optimization strategy. It assists in identifying keywords that are pertinent to your business and can be utilized as a way to drive traffic to your website.
Additionally, keyword analytics gives you insight into the intent behind those searches. If your target audience is searching for wedding cake ideas, that indicates a different intent than someone searching for “buying wedding cakes in Boston” or “wedding cake shops near me”.
As an SEO, you should prioritize finding keywords that are pertinent to your business and have a decent monthly search volume (MSV). Doing this will draw in qualified traffic and convert them into customers.
On-page optimization
On-page SEO is the practice of optimizing your website pages so they rank well on search engines. This involves updating title tags, meta descriptions, content and internal links.
When done correctly, on-page optimization can increase the number of visitors to your website and boost its search engine ranking. Furthermore, it makes it simpler for users to locate information on your website.
One of the most critical elements of on-page SEO is making sure your page loads quickly. To guarantee a fast loading time for each page, implement proper caching and optimize your HTML accordingly.
Another element that should be optimized is your page’s URL structure. Google uses this information when deciding if a page is pertinent to a user’s search.
Include your most essential keywords in both h1> and h2> headings. These enable users to quickly scan through your content, while giving Google insight into the hierarchy of your page.
Link building
Link building is an integral component of search engine optimization (SEO), helping you climb the SERPs. It involves collecting links from other websites and developing a network that conveys to Google that your content is valuable.
Search engines use backlinks – also referred to as links – to assess how pertinent your content is for a given keyword or phrase. Furthermore, these backlinks can show how well-connected pages are to each other.
In addition to linking directly to your own website, you can also build links to other sites by creating guest posts or promoting your content through social media channels. It is essential that you select your target carefully and guarantee the quality of your material meets their standards.
Conversion rate optimization
SEO is an effective marketing strategy that increases website visitors. Combining it with conversion rate optimization (CRO), you can increase qualified leads generated and boost your revenue.
While SEO strives to drive more visitors to your website, CRO focuses on optimizing the user experience to convert those visitors into customers. This strategy can significantly boost sales without increasing advertising spend.
Search engine optimization (SEO), which utilizes best practices that can be applied to any business, and CRO (Conversion Rate Optimization), require an in-depth knowledge of your target audience and what they expect from your website. CRO also involves focusing on the desired action visitors take when visiting your page and making it simple for them to complete that action.
Conversion rate is the percentage of visitors who complete an action such as filling out a form or buying something. It’s calculated by dividing the number of conversions by the total number of visitors and multiplying that figure by 100.