Attorney SEO helps law firms rank higher in search results, attract more visitors, and convert those visitors into clients. It starts with choosing the right keywords, building content around the right keyword intent, and including a clear call to action on every page. Done well, it lowers cost per qualified lead and grows firm revenue.
Why Keyword Research Matters
Choosing the best keywords for your website is crucial to an attorney SEO strategy. Beyond keyword research, pick blog topics with the right keyword intent, and optimize conversion rates since the goal is to increase the number of clients. Every piece of content should contain a call to action.
Build Name Recognition Across the Web
A lawyer’s name recognition is often built over a lifetime, and attorney SEO will enhance this recognition. A biography, LinkedIn profile, or Avvo profile should all appear at the top of the search results. PSM Marketing provides expert attorney SEO in the United States and helps attorneys create a brand that stands out from competitors.
Start With a Website Analysis
A strong lawyer SEO strategy starts with a comprehensive website analysis. This helps the attorney SEO team identify shortcomings and next-level actions to implement. Build a keyword list using tools like Google Keyword Planner to find the most relevant keywords, and study competitor websites to see how they approach attorney SEO and rank for those terms.
Plan for the Long Timeline
SEO can be a tricky endeavor for an attorney. A new law firm website can take six months to gain authority and traffic, and a new website may take even longer to generate leads. Once results come in, attorney SEO gives the firm an advantage over competitors by increasing visibility in search engine results.
Collect and Manage Online Reviews
Online reviews are another essential component of attorney SEO. Make sure reviews are strong and optimized, encourage previous customers to leave reviews to boost your profile and generate traffic, and visit review directories regularly to confirm submitted information is accurate.
Make Your Site Mobile-Friendly and Use Schema
Another important element of attorney SEO is making sure the website is mobile-friendly. With the shift to mobile-first indexing, it is vital to optimize for mobile search. Using schema markup can help lawyers get more information into search results, which increases the number of people calling your firm.
What a Complete Attorney SEO Campaign Includes
Attorney SEO is an effective tool in your arsenal. If done correctly, it boosts your profile and generates new case leads. The process of lawyer SEO involves thorough keyword research, link building, citation building, content development, analytics configuration, and link building. Results of an attorney SEO campaign can be far superior to those of a non-lawyer website.
How AttorneySync Helps Law Firms
SEO Law Firms is a family-owned business run by a lawyer with a law degree from UCLA. AttorneySync understands the unique marketing considerations for law firms and aims to grow client practices by providing a complete SEO solution that reduces cost per qualified lead. Many of its clients have increased their revenue using attorney SEO.
FAQ
How long does attorney SEO take to show results?
A new law firm website can take six months to gain authority and traffic, and it may take longer before the site starts generating leads.
What does an attorney SEO campaign include?
An attorney SEO campaign typically includes keyword research, link building, citation building, content development, analytics configuration, and link building.
Why is a mobile-friendly website important for attorney SEO?
Search has shifted to a mobile-first index, so sites need to be optimized for mobile search. Schema markup also helps lawyers surface more information in search results and increase inbound calls.