SEO is the process of boosting your website’s visibility on search engines. Websites that are well optimized tend to get more traffic and more sales. In addition, people who find your brand through a search engine are more likely to share your content on social media. SEO is a continuous process that involves a combination of on-site and off-site efforts.
Search engines use sophisticated algorithms to determine what to display on their search results. They also use links between web pages to determine which ones are most relevant. The more links you have from other websites, the better. A website with many inbound links is considered to be more relevant to a user’s query. This is because the links “carry through” to other websites. A website with lots of inbound links will be listed higher in search results than a website with a few links.