In addition to web pages, search engines also have algorithms in place that pull up the most relevant results for a user’s query. These results may include news articles, web pages, images, videos, local business listings, and other niche types of content. Having a good meta description can help you get noticed in SERPs and boost your conversions. To increase your visibility on SERPs, follow these basic SEO tips. Once you’ve done so, your website should begin showing up in search results.